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Research papers
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Citation

van Vliet, J. L. (1980a, June 18). Report of the working group . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-of-the-working-group-


Research papers

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objective” knowledge...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Louis Marton
August 1, 1975
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Citation

Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-the-brand-image